What can damage a wood floor?
Water - Wet mopping or excessive water causes wood grain to raise and the wood to expand, crack, splinter and possibly, in extreme cases, to discolor or mildew.
Oil Soaps - Do not use Murphy Oil Soap™, Endust™, Pledge™, Future™, Mop’n Glo™, Brite™ or other waxes/polishes. Such products will harm the long-term performance of your floor, and may affect its coat-ability later.
Ammonia Cleaners - Do not use ammonia cleaners or non-recommended cleaners because they will dull or damage your hardwood floor. Never use Fantastik™ or Formula 409™.
High Heel Shoes - Heels that have lost their protective caps or shoes with any sharp exposed nail or stone will exert up to 8,000 lb per square inch of pressure on a floor. That’s enough to damage any type of floor covering.
Sunlight - Exposure to the sun and its UV rays can cause wood floors to fade, change color, or experience surface checking, and even cause color changes in its protective polyurethane finish. To avoid these problems we recommend using draperies or shades to help block out the sun’s harmful rays.